Tod's Lunar New Year 2025 Ad Campaign 2025

Description

Model Zhang Jinyi poses in a striking studio setting for the Tod's Lunar New Year 2025 ad campaign, created under creative direction by Matteo Tamburini. She is seated on a low modern metal-frame armchair against a vibrant red backdrop with subtle wall paneling. She wears a dark blue leather trench coat layered over a light tan shirt, paired with red leather loafers. A structured red leather handbag with a gold-tone clasp rests on her lap, suspended by a matching red strap. The lighting is clean and balanced, emphasizing the rich red hues and the polished textures of the leather garments and accessories.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign