Lunar New Year 2025 Ad Campaign 2025

Description

Zhang Jinyi poses for the Tod's Lunar New Year 2025 ad campaign against a deep red studio set backdrop. The model wears a beige utility jumpsuit with button details and carries a structured tan leather shoulder bag featuring a prominent metallic T-clasp hardware piece. Soft studio lighting highlights the textures of the apparel and accessories against the monochromatic environment. The composition is a vertical portrait framing the subject from the waist up with a composed, direct expression.

Style

Vertical, Commercial, Clean, Polished

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign