Today Brand Identity 2017

Description

A series of white graphic posters featuring minimalist black iconography and typography are mounted across a grey construction hoarding. The display is positioned outdoors above a paved sidewalk and asphalt street edge, with a bold red corrugated architectural structure running along the upper portion of the frame. The posters showcase various clean symbols and informational text highlighting amenities such as bicycle storage, printing facilities, and courtyard spaces. Created as part of a brand identity project by Accept & Proceed for Today, the composition is captured frontally with a balanced horizontal perspective and natural daylight.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Apps & Digital Platforms

Color

Background

Street

Context

Out of Home (OOH)