BrandThreads
ProjectBrand Identity

Threads Brand Identity 2026
Associated creatives
Tags
Description
An aerial bird's-eye perspective captures an outdoor concrete basketball court surrounded by green grass and trees. Painted in yellow at the center of the court is the spiral Threads brand emblem. Several players move across both halves of the court, casting elongated late-afternoon shadows across the pavement while spectators sit and stand along the perimeter benches.
Style
Horizontal, Commercial, Graphic, Symmetrical
Techniques
Natural light, Drone footage
Industries
Apps & Digital Platforms
Color
Medium Grey (70%)
Golden Yellow (20%)
Background
Park
Context
Advertising Campaign
