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BrandThreads
ProjectBrand Identity
Close-up of a person wearing a pale blue leather coat with a smartphone hanging from a yellow braided crossbody rope strap.

Threads Brand Identity 2026

Associated creatives

Studio NARI
Studio NARIDesign

Tags

threads phone strapphone lanyardyellow phone strapcrossbody phone caseblue leather coatleather trench coatlight blue coat

Description

A commercial brand identity photograph showcasing a model wearing an oversized pale blue-grey leather trench coat with dark buttons. Suspended across the chest is a smartphone in a clear protective case connected by metallic carabiners to a vibrant yellow braided rope strap. A circular black emblem printed with the Threads monogram sits on the back of the device. The composition is cropped closely around the torso against a clean, light grey seamless studio backdrop with diffused, even lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Apps & Digital Platforms

Color

Powder Blue (70%)
Mustard (20%)

Background

Grey Seamless, Education Building

Context

Advertising Campaign