Theory Theory Lunar New Year Campaign 2024 2024

Description

This fashion campaign image for the Theory Lunar New Year Campaign 2024 features two models standing against a deep red background illuminated by numerous glowing red paper lanterns with gold dragon motifs. Photographer Alexandra Leese captures the scene with styling by fashion editor Clare Byrne. The male model wears a dark red knit beanie, matching scarf, long-sleeve burgundy top, dark trousers, and black shoes. The female model wears a long-sleeve red sweater, a matching red skirt, and metallic silver heels. The entire set is bathed in a monochromatic red palette, creating a cohesive and festive atmosphere.

Style

Editorial, Horizontal, Warm, Clean

Industries

Designer Fashion

Event

New Year's Eve, Chinese New Year

Color

Background

Solid Colour

Context

Advertising Campaign, Lookbook