Theory Theory Lunar New Year Campaign 2024 2024

Description

This fashion editorial image features model Zhang Wenhui photographed by Alexandra Leese for the Theory Lunar New Year 2024 campaign. The model wears a tailored camel coat layered over a vibrant red crewneck sweater and dark trousers. The subject stands against a clean, deep red background that creates a striking monochromatic and seasonal color contrast. The lighting is soft and directional, highlighting the textures of the wool and knitwear. The composition is a vertical, studio-shot portrait highlighting contemporary minimalist menswear styling by Clare Byrne.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Event

Chinese New Year

Color

Background

Coloured Seamless

Context

Advertising Campaign