Theory Theory Lunar New Year Campaign 2024 2024

Description

This portrait from the Theory Lunar New Year Campaign 2024 features model Zhang Wenhui wearing a matching red knit beanie, scarf, and sweater. The subject stands against a solid red studio background under warm, even lighting that emphasizes the rich textures of the wool. Photographed by Alexandra Leese with fashion styling by Clare Byrne, the composition focuses squarely on the tonal red monochrome aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Coloured Seamless

Context

Advertising Campaign