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BrandThe British Academy
ProjectBrand Identity
Large outdoor billboard displaying The British Academy brand identity with classical artwork and typography

The British Academy Brand Identity 2018

Associated creatives

Only
OnlyGraphic Design

Tags

billboard advertisingbillboardoutdoor advertisingbrand identityadvertising campaigntypographyclassical artworkbuilding exterior

Description

A large outdoor billboard is mounted on a building exterior at night, framed by scaffolding and dark surroundings. The billboard displays an advertising campaign for The British Academy, featuring classical artistic imagery alongside prominent bold white typography reading "Ideas that change the world". The brand logo appears in the lower left corner against a solid black diagonal block, while URL information is visible on the right side. The overall composition uses high contrast between illuminated display elements and the dark urban night environment.

Style

Horizontal, Commercial, Clean, Matte

Techniques

Typography

Industries

Public Awareness

Color

Jet Black (40%)
Pure White (30%)
Chocolate (30%)

Background

Residential Building

Context

Out of Home (OOH)