Tezza Brand Identity 2025

Description

This image showcases an outdoor wheatpaste poster campaign for the brand Tezza, mounted along a weathered green construction fence in an urban environment. Four distinct poster designs alternate across the plywood barrier, featuring bold serif typography reading Ignite the artist within alongside striking portrait photography and the prominent Tezza wordmark. The pastel and neutral backgrounds of the posters contrast with the raw urban surroundings, which include concrete sidewalks and distant brick and glass buildings under a bright sky. Natural daylight illuminates the scene, highlighting the crinkled texture of the paper and the layered application of the advertising materials.

Style

Editorial, Horizontal, Clean, Retro

Techniques

Spray paint / graffiti

Industries

Apps & Digital Platforms

Color

Background

Street

Context

Out of Home (OOH)