Tezza: Brand Identity

Mar 2025

Tezza's comprehensive brand identity project establishes a cohesive visual language across digital, print, and physical touchpoints. Under the creative direction of Alex Ostroff, the work integrates minimalist typography, bold motion design, and a striking, saturated color palette of red, cream, and blue. The visual system blends modern app interface design with tactile, editorial lifestyle photography to build a platform-wide aesthetic. Execution spans across dynamic motion graphics, e-commerce web interfaces, and outdoor wheatpaste poster campaigns. The identity leans into a clean, contemporary look, utilizing 3D rendering and thoughtful composition to bridge the gap between artistic platform and commercial tool. Collaborative efforts include graphic design by Saint-Urbain, motion work by Oli Sabin, and photography by Lian Benoit, resulting in a multi-layered brand system.

Vertical, Commercial, Clean