Tezza

Mar 2025

This brand identity for Tezza establishes a cohesive visual language across digital and physical touchpoints, merging modern UI design with a tactile, artistic sensibility. Under the creative direction of Alex Ostroff and graphic design by Saint-Urbain, the project navigates between minimalist app interfaces and vibrant lifestyle portraiture. Key execution elements include custom motion graphics, structured web layouts, and immersive out-of-home advertising, all unified by a distinct palette of neutral tones accented with saturated reds and blues. The project integrates various media, from clean digital product mockups to lo-fi, nostalgic live-action sequences that lean into retro aesthetics. By pairing refined typography with organic, abstract shapes, the identity creates a versatile framework suitable for a creative platform. The execution incorporates contributions from Allison Gutman on strategy, Agathe Morin on art direction and design, Samuel Charpentier on web development, and Oli Sabin on motion design, with photography by Lian Benoit.

Vertical, Commercial, Clean

Apps & Digital Platforms