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Brand
Specsavers
ProjectWelcome to Melbourne

Specsavers Welcome to Melbourne 2025

Associated creatives

TBWA Melbourne
TBWA MelbourneAgency / Creative

Tags

billboarddigital billboardwelcome to melbourne billboardtraffichighway trafficcars on highway

Description

This video advertisement for Specsavers, created by agency TBWA Melbourne for the Welcome to Melbourne project, showcases a humorous Out of Home campaign. The footage features a large digital billboard displaying the greeting Welcome to Melbourne alongside the brand tagline Should have gone to Specsavers, positioned above a congested highway with cars and vans moving slowly. Text overlays and press snippets highlight humorous public reactions and media coverage of the optical prank. The clean framing captures real outdoor traffic footage integrated with animated typography sequences.