Specsavers: Welcome to Melbourne
Brand
Date
Jun 2025
Description
Specsavers partners with TBWA Melbourne for their 'Welcome to Melbourne' campaign, an initiative that leverages Out of Home advertising to capture public attention. The project leans into a humorous tone, centering on a strategically placed digital billboard that displays a greeting alongside the brand's long-standing tagline. Utilizing a mix of live-action technique and motion graphics, the campaign documentation captures real-world traffic footage layered with animated typography. The content highlights the humorous public reception of the optical prank, presenting a clean and observational view of the billboard in its urban environment.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Motion Graphics
Background
Street
Context
Out of Home (OOH)
Associated creatives
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