Specsavers partners with TBWA Melbourne for their 'Welcome to Melbourne' campaign, an initiative that leverages Out of Home advertising to capture public attention. The project leans into a humorous tone, centering on a strategically placed digital billboard that displays a greeting alongside the brand's long-standing tagline.
Utilizing a mix of live-action technique and motion graphics, the campaign documentation captures real-world traffic footage layered with animated typography. The content highlights the humorous public reception of the optical prank, presenting a clean and observational view of the billboard in its urban environment.
