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BrandSol
ProjectBrand Identity
Three digital display screens in a subway station show portraits of three people illuminated by warm dramatic light for the brand Sol.

Sol Brand Identity 2023

Associated creatives

newkid
newkidGraphic Design
Cory Schmitz
Cory SchmitzGraphic Design
Norman WongColossale
Norman WongColossalePhotography
Services Generaux
Services Generaux3D
MARCD
MARCDWebsite

Tags

digital display advertisingdigital displayadvertising screenssubway stationbrand identity campaignsol brand identityportraits on screensthree digital screens

Description

This image features a bank of three digital advertising screens mounted on tiled walls within a subway station, showcasing the Brand Identity project for Sol. Each screen displays a close-up portrait of an individual illuminated by a horizontal band of warm, golden light across their eyes. The train station platform features tiled columns, yellow safety lines, and a stationary train visible on the left. The lighting highlights the subjects' faces against dark backgrounds while the overall composition presents a clean, modern commercial presentation.

Style

Horizontal, Commercial, Warm, Clean

Industries

Apps & Digital Platforms

Color

Burnt Orange (50%)
Jet Black (50%)

Background

Transport Hub

Context

Out of Home (OOH)