Sol Brand Identity 2023

About

This brand identity project for Sol showcases a minimalist geometric logo animation set against a solid dark background. Pink construction lines and circular grids reveal the underlying proportions of the shape before resolving into the final wordmark. The clean motion design highlights the precise vector construction and typographic styling developed for the brand. Created as part of the Brand Identity project with credits including newkid, Cory Schmitz, Norman Wong, Services Generaux, and MARCD.