Soft Brand Identity 2020

Description

This image showcases a brand identity design for Soft, featuring two black business cards resting upon a dark, rough-textured volcanic rock. The top card displays bold geometric typography spelling out Tartan Zone, while the front card lists contact details including a name, phone number, website, and email. The entire composition is captured against a dark, minimalist background with soft directional lighting creating subtle shadows. The monochromatic palette highlights the stark contrast between the crisp white text and the matte black card surfaces.

Style

Horizontal, Commercial, Clean, Matte

Color

Background

Concrete Texture

Context

Advertising Campaign