Soft Brand Identity 2020

Description

This commercial portrait for the Soft brand identity project features a smiling Black man holding a bright orange ranunculus flower near his face. In an adjacent framed panel, hands hold up two white skincare jars with distinct yellow branding. The warm orange backdrop unifies the clean composition and creates an inviting aesthetic. The lighting is soft and flattering, highlighting natural textures and smooth skin tones. This clean editorial composition serves as a striking brand identity piece.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Skincare

Color

Background

Solid Colour

Context

Advertising Campaign