Soft Brand Identity 2020

Description

This brand identity project for Soft features a commercial product shot paired with a portrait. The right panel displays three square orange boxes featuring white typography on a polished marble surface, casting sharp shadows against a warm pinkish backdrop. The left panel shows a young person with voluminous curly brown hair and a patterned shirt looking upward against a complementary solid background. The lighting is bright and clean, creating a soft atmospheric quality across both compositions.

Style

Horizontal, Commercial, Warm, Clean

Industries

Cosmetics

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign