BrandSoft
ProjectBrand Identity

Soft Brand Identity 2020
Associated creatives
Tags
Description
A flat lay photograph showcases multiple identical black rectangular branding cards arranged in a repeating diagonal pattern across a textured grey surface. Each card features bold white typography and interlocking geometric graphic shapes along with the word Festival. The high-contrast monochromatic composition highlights the clean lines and modern aesthetic of the brand identity design. The lighting is even and diffused, creating crisp definition across all elements in the frame.
Style
Horizontal, Commercial, Monochrome, Clean, Graphic
Techniques
Typography
Color
Jet Black (60%)
Pure White (40%)
Background
Concrete Texture
Context
Advertising Campaign