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  • ·SKIMS Fall 2024 campaign featuring Charli XCX in rain
BrandSKIMS
ProjectFall 2024 Ad Campaign
Charli XCX kneeling in a rain shower on grass wearing a white ribbed bra and matching shorts for SKIMS.

SKIMS Fall 2024 Ad Campaign 2024

Associated creatives

Kim Kardashian
Kim KardashianSkims Chief Creative Officer
Kim Schraub
Kim SchraubSkims Creative Director
Petra Collins
Petra CollinsPhotographer

Tags

charli xcxcharli xcx in rainwoman in underwearwhite brawhite underwearwet hairkneeling woman

Description

Charli XCX kneels on a grassy lawn in heavy rain, wearing white ribbed underwear and a matching bra for the SKIMS Fall 2024 ad campaign. Captured by photographer Petra Collins, the scene features bright backlighting cutting through falling raindrops and wet clothing. White laundry hangs on a clothesline in the background under a warm, diffused light. The composition highlights wet dark hair and athletic styling against an outdoor garden setting.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Lingerie & Underwear

Color

Pure White (100%)

Background

Garden

Context

Advertising Campaign