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  • ·SKIMS Fall 2024 campaign by Petra Collins
BrandSKIMS
ProjectFall 2024 Ad Campaign
Woman with long dark hair posing on a blue carpet wearing a white tube top and light grey sweatpants with two golden retriever puppies.

SKIMS Fall 2024 Ad Campaign 2024

Associated creatives

Kim Kardashian
Kim KardashianSkims Chief Creative Officer
Kim Schraub
Kim SchraubSkims Creative Director
Petra Collins
Petra CollinsPhotographer

Tags

woman in white bandeau topwhite bandeau topbandeau toplight grey sweatpantsgrey sweatpantssweatpantslong dark hairgolden retriever puppygolden retriever puppiespuppies

Description

This image for the SKIMS Fall 2024 ad campaign features Charli XCX reclining on a blue textured carpet indoors against a neutral wall, accompanied by two golden retriever puppies. She wears a white strapless bandeau top and matching light grey lounge sweatpants, with her long dark hair cascading loosely around her shoulders. The composition is horizontally framed with soft indoor lighting casting gentle shadows. The scene is shot from a low angle, highlighting the intimate and playful mood of the domestic setting.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Medium Grey (50%)

Background

Hallway

Context

Advertising Campaign