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  • ·SKIMS Fall 2024 Ad Campaign by Petra Collins
BrandSKIMS
ProjectFall 2024 Ad Campaign
Woman with long dark hair wearing a cropped grey zip-up hoodie and dark underwear against a cloudy grey background.

SKIMS Fall 2024 Ad Campaign 2024

Associated creatives

Kim Kardashian
Kim KardashianSkims Chief Creative Officer
Kim Schraub
Kim SchraubSkims Creative Director
Petra Collins
Petra CollinsPhotographer

Tags

woman in grey zip up hoodiegrey zip up hoodiezip up hoodiewoman in dark underweardark underwearwoman standingwomanlong dark hair

Description

This campaign image for SKIMS features a woman standing against a muted, cloudy grey background. She wears a cropped grey zip-up hoodie paired with dark underwear bearing a contrasting white waistband. Her long dark hair frames her face, and her expression is direct and steady. The shot is captured in a vertical format with atmospheric lighting, highlighting the textures of the apparel and the moody atmosphere.

Style

Editorial, Vertical, Moody, Grainy

Techniques

Analogue / film, Natural light

Industries

Lingerie & Underwear

Color

Charcoal (60%)
Jet Black (40%)

Background

Grey Seamless, Transport Hub

Context

Advertising Campaign