SKIMS Fall 2024 Ad Campaign 2024

Description

This vertical campaign image features a woman posing amidst tall, sunlit grass in an outdoor setting. She wears a white ribbed tank top and white shorts, with soft backlight filtering through the scene and creating a hazy, warm atmosphere. The composition captures a natural, dreamy mood with gentle flare across her dark hair. Photographed by Petra Collins for the SKIMS Fall 2024 ad campaign, with creative direction by Kim Schraub and Kim Kardashian as Chief Creative Officer.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Meadow

Context

Advertising Campaign