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BrandSileon
ProjectBrand Identity
Large horizontal billboard for Sileon mounted above public transit escalators featuring vertical abstract imagery and typography

Sileon Brand Identity 2022

Associated creatives

Essen International
Essen InternationalGraphic Design

Tags

sileon billboardbillboard advertisingadvertising billboardsileon brand identitybrand identitypublic transit stationescalators

Description

A wide outdoor advertising billboard for Sileon is mounted above dual escalators in a public transit station. The digital display features a textured warm-toned visual behind white typography displaying the Sileon logo and the tagline Behind your scene. The surrounding interior is dimly lit with recessed circular ceiling lights reflecting on metallic surfaces. Essen International created the graphic design for this brand identity project.

Style

Horizontal, Commercial, Clean

Industries

Apps & Digital Platforms

Background

Transport Hub

Context

Out of Home (OOH)