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Large horizontal billboard for Sileon mounted above public transit escalators featuring vertical abstract imagery and typography
Framed posters and brand identity graphics for Sileon displayed against a plain white wall on a wooden surface.
Close-up of matte black business cards with white Sileon branding and contact information arranged on dark surface
Flat lay arrangement of Sileon brand identity design materials including annual reports and booklets
Large horizontal billboard for Sileon mounted above public transit escalators featuring vertical abstract imagery and typography

Sileon Brand Identity 2022

About

Essen International developed the brand identity for Sileon, a project spanning digital platforms and corporate collateral. The design system utilizes a minimalist approach, blending clean sans-serif typography with a high-contrast palette of matte black and vibrant yellow. Across both print and motion, the project incorporates vector animation and tactile paper stocks to establish a professional visual language. The application includes public-facing billboard displays, animated UI icons, and stationery, all unified by the recurring use of fluted glass textures and geometric iconography.

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