Sileon
Brand Identity




Jun 2022
Essen International developed the brand identity for Sileon, an apps and digital platform project that balances minimalist precision with tactile corporate design. The system spans diverse touchpoints, including large-scale outdoor advertising, animated vector-style graphics, and physical stationery assets. The visual language leans into a clean, modern aesthetic characterized by stark white typography, geometric iconography, and a deliberate play between high-contrast monochrome palettes and warm-toned textures. By utilizing techniques like live-action cinematography behind fluted glass, the branding emphasizes a professional corporate atmosphere across both digital and printed collateral.
Horizontal, Commercial, Clean, Minimalist
Apps & Digital Platforms