'Lunar New Year' 2024 Ad Campaign 2024

Description

Photographed by Leslie Zhang in Shanghai for Self-Portrait's 2024 Lunar New Year ad campaign, this editorial image captures three female models seated around a dark wood table in an interior setting. A woman in the foreground holds a delicate red paper cutout, while another woman and a younger model look on. The scene is styled with warm, atmospheric lighting cast by a tall floor lamp, complemented by traditional Chinese decor elements like a patterned porcelain teapot and framed artwork on striped wallpaper. The subjects wear coordinated red textured garments, creating a cohesive and evocative narrative.

Style

Editorial, Horizontal, Earthy, 1970s

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Living Room

Context

Advertising Campaign