Self-Portrait 'Lunar New Year' 2024 Ad Campaign 2024

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Photographed by Leslie Zhang in Shanghai for Self-Portrait's 2024 Lunar New Year ad campaign, this editorial image captures three female models seated around a dark wood table in an interior setting. A woman in the foreground holds a delicate red paper cutout, while another woman and a younger model look on. The scene is styled with warm, atmospheric lighting cast by a tall floor lamp, complemented by traditional Chinese decor elements like a patterned porcelain teapot and framed artwork on striped wallpaper. The subjects wear coordinated red textured garments, creating a cohesive and evocative narrative.