'Lunar New Year' 2024 Ad Campaign 2024

Description

Captured for Self-Portrait's Lunar New Year ad campaign, photographer Leslie Zhang presents an editorial portrait set against draped curtains and rich interior tones. A woman wearing a short-sleeved red lace dress and strappy heels reclines gracefully on a dark wood settee with maroon velvet upholstery. She holds a small decorative metallic handbag while gazing toward the camera with a neutral expression. Beside the settee stands a small wooden side table holding a ceramic vase with pink orchid stems. The warm, retro-infused color grading and soft interior lighting evoke a nostalgic mood.

Style

Editorial, Horizontal, Warm, Retro

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign