Logo
  • Home
  • ·Media
  • ·Self-Portrait Lunar New Year Campaign Editorial
Project'Lunar New Year' 2024 Ad Campaign
Four women in glamorous embellished outfits seated around a pink table against a deep red background.

'Lunar New Year' 2024 Ad Campaign 2024

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Leslie Zhang
Leslie ZhangPhotographer
Carina Lau
Carina LauModels
Ling Tan
Ling TanModels
He Zhi
He ZhiModels
Ji Shuyan
Ji ShuyanModels
and Ding Yi
and Ding YiModels
Monica Mong
Monica MongStylist
John Minghu Zhang
John Minghu ZhangHair
Yooyo Keong Ming
Yooyo Keong MingMakeup
Shanghai
ShanghaiLocation

Tags

four women seated at tablefour womenwomen seated at tablesequined dressesembellished outfitsluxury fashion campaign

Description

Self-Portrait presents its Lunar New Year 2024 ad campaign, captured by photographer Leslie Zhang in Shanghai. The image features four notable figures—Carina Lau, Ling Tan, He Zhi, and Ji Shuyan—styled by Monica Mong with hair by John Minghu Zhang and makeup by Yooyo Keong Ming. Four women in intricately sequined and embellished garments are arranged around a pink table set with ornate dishes against a vibrant red backdrop. The lighting is polished and direct, accentuating the rich textures of the clothing and accessories.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (30%)
Navy (30%)
Magenta (20%)

Background

Set-dressed

Context

Advertising Campaign