'Lunar New Year' 2024 Ad Campaign 2024

Description

Captured by photographer Leslie Zhang in Shanghai, this image for the Self-Portrait 2024 Lunar New Year ad campaign features acclaimed actress Carina Lau standing behind a banquet table. She wears a vibrant green pleated dress adorned with feathered cuffs and embellished neckline detailing, holding small ceramic teacups in each hand. In the foreground, an intricate sculptural dragon centerpiece rests beside various dishes and serving bowls filled with food. The warm lighting casts dramatic shadows across the scene against a deep red background, highlighting the rich textures and festive atmosphere.

Style

Vertical, Commercial, Moody, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Event

New Year's Eve, Chinese New Year

Color

Context

Advertising Campaign