BrandSalt
ProjectBrand Identity

Salt Brand Identity 2016
Associated creatives
Tags
Description
This graphic design project for Salt features two vertical event posters displayed against a neutral background. The left poster presents an art installation announcement for Susan Philipsz with two speakers mounted on a white wall above bold purple typography. The right poster displays a music event for Resident Advisor featuring a crowd with raised hands beneath pink lettering. Both layouts incorporate a clean white border, precise typographic hierarchy, and a vibrant green rectangular block anchored at the bottom edge. The work reflects a cohesive visual identity system designed by Neue.
Style
Editorial, Horizontal, Clean, Graphic
Techniques
Typography, Vector
Industries
Digital Media & Publishers
Color
Pure White (50%)
Lime (30%)
Jet Black (20%)
Background
White Seamless
Context
Advertising Campaign