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Two event posters for Salt featuring bold typography, graphic layouts, and green rectangular footer blocks on a white background.

Salt Brand Identity 2016

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Description

This graphic design project for Salt features two vertical event posters displayed against a neutral background. The left poster presents an art installation announcement for Susan Philipsz with two speakers mounted on a white wall above bold purple typography. The right poster displays a music event for Resident Advisor featuring a crowd with raised hands beneath pink lettering. Both layouts incorporate a clean white border, precise typographic hierarchy, and a vibrant green rectangular block anchored at the bottom edge. The work reflects a cohesive visual identity system designed by Neue.

Style

Editorial, Horizontal, Clean, Graphic

Techniques

Typography, Vector

Industries

Digital Media & Publishers

Color

Pure White (50%)
Lime (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign