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BrandSalt
ProjectBrand Identity
Two graphic design posters for Salt featuring bold typography, purple and white layouts, and imagery of a coastal structure and a rider on horseback.

Salt Brand Identity 2016

Associated creatives

Neue
NeueGraphic Design

Tags

graphic design postersgraphic designpostersbrand identitySalt brand identitypromotional posterstypography

Description

This graphic design showcase features two promotional posters created by studio Neue for the brand Salt. The left poster displays a bold purple background with cyan typography reading Grand opening, overlaid on a coastal landscape photograph of a wooden structure on stilts. The right poster presents a clean white layout featuring the Salt logo, press release text, and a historical black and white photograph of a person on horseback in a snowy landscape. The design system utilizes precise grid alignment, elegant typography, and a cohesive corporate color palette.

Style

Artistic, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Pure White (50%)
Lavender (50%)

Background

White Seamless

Context

Advertising Campaign