Salt Brand Identity 2016

About

This graphic design showcase features two promotional posters created by studio Neue for the brand Salt. The left poster displays a bold purple background with cyan typography reading Grand opening, overlaid on a coastal landscape photograph of a wooden structure on stilts. The right poster presents a clean white layout featuring the Salt logo, press release text, and a historical black and white photograph of a person on horseback in a snowy landscape. The design system utilizes precise grid alignment, elegant typography, and a cohesive corporate color palette.