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BrandSalt
ProjectBrand Identity
Spotted spread of a brand identity design for Salt featuring typography, editorial layouts, and photography against a clean white background.

Salt Brand Identity 2016

Associated creatives

Neue
NeueGraphic Design

Tags

brand identity designbrand identityidentity designeditorial spreaddesign spreadeditorial designgraphic designtypographic layouttypography layout

Description

This brand identity presentation for Salt displays a clean, minimalist spread on a neutral backdrop, showcasing structured typography and editorial photography. The left page highlights an artist profile with bold teal headings and a portrait image, while the right page details architectural features and culinary experiences with clear grid alignment. The design uses crisp sans-serif typefaces alongside purposeful photographic framing and solid colour accents. Created by Neue as part of the Brand Identity project for Salt.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Pure White (70%)
Royal Blue (30%)

Background

White Seamless

Context

Editorial