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BrandSalt
ProjectBrand Identity
Two graphic design posters for Salt featuring bold typography and overlapping color blocks over monochromatic landscape imagery

Salt Brand Identity 2016

Associated creatives

Neue
NeueGraphic Design

Tags

graphic design postersgraphic designpostersSalt brand identitybrand identitytypographycolor blocks

Description

This graphic design project for Salt features two vertical posters presented side by side against a clean white background. The left poster incorporates purple and blue color blocks with pink bold typography reading Yang Fudong over a monochrome seaside photograph of a young man. The right poster features green and white blocking with yellow typography reading Salt Day over a landscape featuring a structure. Both designs integrate structured grid layouts, minimalist branding elements at the top, and circular accent badges at the bottom.

Style

Artistic, Vertical, Graphic

Techniques

Typography, Screen print / silkscreen

Background

White Seamless

Context

Advertising Campaign