Logo
  • Home
  • ·Media
  • ·Sacha Stejko Anchor billboard photography in Auckland
A large illuminated digital billboard advertising Anchor milk, displaying a woman cooking, positioned above a busy Auckland street.

Sacha Stejko, Photographer, Auckland

Associated creatives

Sacha Stejko
Sacha StejkoPhotographer

Tags

Anchor digital billboarddigital billboardbillboard advertisementAnchor milk adoutdoor advertising displayilluminated billboard

Description

This outdoor photograph by Sacha Stejko captures a brightly illuminated digital billboard mounted above a busy roadway in Auckland. The billboard displays a commercial advertisement for Anchor, featuring a smiling woman in a red shirt pouring milk into a pan on a stovetop with large white bold text reading MAKE AMAZING. Below the elevated screen, light trails from moving vehicle traffic blur across the foreground under an overcast twilight sky. The composition contrasts the sharp, vibrant digital display with the motion-blurred urban street below.

Style

Horizontal, Commercial, Desaturated

Techniques

Long exposure, Natural light

Industries

CPG / Packaged Food

Color

Burgundy (50%)
Pure White (30%)

Background

Street

Context

Out of Home (OOH)