RCA Brand Identity 2023

About

This dynamic brand identity video for RCA showcases a rapid sequence of artist portraits and kinetic typography against warm, art-directed colour backdrops. The video opens with a female artist wearing a vibrant orange puffer garment, transitioning through various musicians including a man in a plaid suit and iconic archival footage. Large, shifting typographic elements spell out words like records, culture, and art with fluid motion. The colour grading shifts between warm amber tones, deep reds, and monochrome sequences. Smooth framing and sharp graphic overlays unify the fast-paced commercial montage.