Brand
ProjectBrand Identity
Atlantic Records UK Brand Identity 2023
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Description
This motion design project showcases a dynamic digital brand identity for Atlantic Records UK, created by Explorers Club. The video features a laptop screen displaying a vibrant, shifting website interface with bold typography, layered video clips, and changing solid color backgrounds. The interactive UI elements include navigation links like Artists and Social, presented with playful graphic transitions. The clean modern laptop sits against shifting studio backdrops, highlighting contemporary digital branding techniques.