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Elderly man seated at a table looking up at large taxidermy fish mounted on a wooden paneled wall for Ray's Waterfront.

Ray’s Waterfront Brand Identity 2026

About

This photograph for the Ray's Waterfront brand identity project, captured by photographer Jack Bool, features an interior scene with horizontal wood-paneled walls. An elderly man is seated at a table in the foreground, his back to the camera as he looks up toward a massive mounted taxidermy fish hung on the wall. A second, smaller flatfish taxidermy mount hangs lower on the right, accompanied by small gold identification plaques. A vase with flowers and salt and pepper shakers sit on the dark tabletop alongside drinking glasses. A red cone-shaped pendant light fixture hangs in the upper right corner, casting directional light across the wooden surface.

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Background

Café

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Advertising Campaign