
Ray’s Waterfront Brand Identity 2026
About
This photograph for the Ray's Waterfront brand identity project, captured by photographer Jack Bool, features an interior scene with horizontal wood-paneled walls. An elderly man is seated at a table in the foreground, his back to the camera as he looks up toward a massive mounted taxidermy fish hung on the wall. A second, smaller flatfish taxidermy mount hangs lower on the right, accompanied by small gold identification plaques. A vase with flowers and salt and pepper shakers sit on the dark tabletop alongside drinking glasses. A red cone-shaped pendant light fixture hangs in the upper right corner, casting directional light across the wooden surface.
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Background
Café
Context
Advertising Campaign