Ray’s Waterfront Brand Identity 2026

About

This image presents a close-up, angled view of a custom neon sign created for Ray's Waterfront as part of their brand identity project. The sign features glowing white text reading SERVING SINCE above prominent yellow numbers displaying 1988, all set against a dark background. Surrounding the numbers is an intricate red neon outline shaped like a crab, adding a distinctive illustrative element. The luminous glass tubes cast sharp reflections and vibrant colorful glows across the dark glass surface. This piece was designed by Base Design and photographed by Jack Bool.