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Fishing boat Nushagak docked in a harbor with snow-capped mountains in the background

Ray’s Waterfront Brand Identity 2026

About

This photograph for the Ray's Waterfront brand identity project captures a working fishing harbor set against a dramatic backdrop of snow-capped mountains. In the foreground, the bow of a dark boat bearing the name Nushagak features prominent gold lettering and a coiled green rope. Another vessel, the St. John II, is moored further into the slip near industrial docks and cranes. The scene is framed vertically, utilizing natural light to highlight the metallic textures of the boats and the calm water surface. The imagery reflects the rugged coastal environment of the brand's setting.

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Background

Docks

Context

Advertising Campaign
Editorial