RATIO Brand Identity 2023

Description

A large white billboard poster is mounted on the stone exterior of a building, displaying bold black uppercase typography. The text reads THE WAY OF PROGRESS IS NEITHER SWIFT NOR EASY, with smaller branding elements including RATIO and INNOVATION CAMPUS visible at the top corners. The shot captures the architectural context of the exterior wall under natural daylight with clean geometric composition.

Style

Artistic, Vertical, Clean

Techniques

Typography, Natural light

Color

Background

Residential Building

Context

Out of Home (OOH)