The brand identity for RATIO, developed by Landscape, establishes a modern visual language for the Innovation Campus. The system leans into a minimalist aesthetic, utilizing high-contrast typography and clean geometric layouts across both digital and physical touchpoints.
The project incorporates versatile signage and environmental graphic design, from wayfinding systems featuring clear icons and sans-serif type to large-scale exterior installations. Motion graphics and structured print collateral reinforce the core branding, integrating fluid animation and crisp letterforms to maintain visual consistency across all interfaces.
