RATIO: Brand Identity
Brand
Date
Sep 2023
Description
The brand identity for RATIO, developed by Landscape, establishes a modern visual language for the Innovation Campus. The system leans into a minimalist aesthetic, utilizing high-contrast typography and clean geometric layouts across both digital and physical touchpoints. The project incorporates versatile signage and environmental graphic design, from wayfinding systems featuring clear icons and sans-serif type to large-scale exterior installations. Motion graphics and structured print collateral reinforce the core branding, integrating fluid animation and crisp letterforms to maintain visual consistency across all interfaces.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Jet Black
Pure White
Associated creatives
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