RATIO

Sep 2023

The RATIO Brand Identity project establishes a cohesive visual language across the Innovation Campus, balancing corporate functionality with modern graphic design. The system utilizes bold, clean typography and minimalist layouts to define the spatial environment, ranging from wayfinding signage to architectural building facades. Designed by Landscape, the identity leans into a high-contrast aesthetic that features prominently on stone and metal surfaces. The project incorporates motion graphics and fluid animated typography to extend the brand's reach across digital touchpoints, maintaining a consistent focus on clarity and geometric structure. With an emphasis on natural light and clean materiality, the work serves as a comprehensive visual framework for the campus.

Horizontal, Commercial, Clean, Minimalist

Typography