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  • ·Ralph Lauren Purple Label Pre-Fall 2026 Ad Campaign
BrandRalph Lauren
ProjectPurple Label Pre-Fall 2026 Ad Campaign
Model Mathieu Simoneau seated in a modern armchair wearing a button-up utility shirt in a black and white Ralph Lauren portrait.

Ralph Lauren Purple Label Pre-Fall 2026 Ad Campaign 2026

Associated creatives

Andrew Young
Andrew YoungCreative Director
Tyler Mitchell
Tyler MitchellPhotographer
Akbar Shamji
Akbar ShamjiModels
Gideon Adeniyi
Gideon AdeniyiModels
Kit Butler
Kit ButlerModels
Mathieu Simoneau
Mathieu SimoneauModels
Tom Stables
Tom StablesStylist
Akki Shirakawa
Akki ShirakawaHair
Caroline Moxley
Caroline MoxleyCasting Director

Tags

mathieu simoneaumathieu simoneau portraitman in utility shirtutility shirtbutton up shirtmenswear shirtman seated in armchairman sitting in chairseated manleather strap watchmens watchwrist watch

Description

Photographed by Tyler Mitchell for the Ralph Lauren Purple Label Pre-Fall 2026 Ad Campaign, model Mathieu Simoneau poses seated in an angular modern armchair. Styled by Tom Stables with creative direction from Andrew Young and hair by Akki Shirakawa, the black-and-white portrait captures the model in a classic collared utility shirt featuring twin chest flap pockets. Resting his head against his raised hand, he wears a dark leather strap watch and subtle wrist cuffs. The composition utilizes soft, balanced studio lighting against a minimal plain backdrop, centered around the iconic Ralph Lauren branding overlay across the lower third.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Light Grey (70%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign