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BrandRalph Lauren
ProjectPurple Label Pre-Fall 2026 Ad Campaign
A man in a beige linen outfit holding a tan leather tote bag with a tied printed silk scarf against a white seamless background.

Ralph Lauren Purple Label Pre-Fall 2026 Ad Campaign 2026

Associated creatives

Andrew Young
Andrew YoungCreative Director
Tyler Mitchell
Tyler MitchellPhotographer
Akbar Shamji
Akbar ShamjiModels
Gideon Adeniyi
Gideon AdeniyiModels
Kit Butler
Kit ButlerModels
Mathieu Simoneau
Mathieu SimoneauModels
Tom Stables
Tom StablesStylist
Akki Shirakawa
Akki ShirakawaHair
Caroline Moxley
Caroline MoxleyCasting Director

Tags

gideon adeniyiblack manbrown leather tote bagbrown leather bagleather bagbeige linen overshirtbeige overshirtlinen shirtprinted silk scarfsilk scarf

Description

Photographed by Tyler Mitchell and creative directed by Andrew Young, model Gideon Adeniyi appears in the Ralph Lauren Purple Label Pre-Fall 2026 advertising campaign. He is styled by Tom Stables in a monochrome neutral linen overshirt, sweater, and tailored trousers with a western-buckle leather belt. Slung over his shoulder is a cognac brown leather tote bag accented with a navy blue printed silk scarf. The studio portrait is framed vertically under diffused soft lighting against an off-white seamless backdrop.

Style

Vertical, Commercial, Warm, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Beige (60%)
Caramel (20%)

Background

White Seamless, House

Context

Advertising Campaign