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BrandRalph Lauren
ProjectPurple Label Pre-Fall 2026 Ad Campaign
Black and white portrait of a Black man in a knit sweater and silver cuffs looking at the camera for Ralph Lauren.

Ralph Lauren Purple Label Pre-Fall 2026 Ad Campaign 2026

Associated creatives

Andrew Young
Andrew YoungCreative Director
Tyler Mitchell
Tyler MitchellPhotographer
Akbar Shamji
Akbar ShamjiModels
Gideon Adeniyi
Gideon AdeniyiModels
Kit Butler
Kit ButlerModels
Mathieu Simoneau
Mathieu SimoneauModels
Tom Stables
Tom StablesStylist
Akki Shirakawa
Akki ShirakawaHair
Caroline Moxley
Caroline MoxleyCasting Director

Tags

black man portraitblack manman looking at cameragideon adeniyiknit cardiganknit sweatersweatersilver cuff braceletsilver braceletcuff bracelet

Description

A close-up black and white portrait featuring model Gideon Adeniyi for the Ralph Lauren Purple Label Pre-Fall 2026 advertising campaign, photographed by Tyler Mitchell. The subject leans forward with his arms crossed, gazing intensely into the camera lens. He wears a textured knit cardigan layered over a high-neck top, accented with ornate engraved silver cuffs and a leather strap bracelet on his wrist. The composition utilizes soft, balanced studio lighting against a clean, neutral seamless backdrop, with the white 'RALPH LAUREN' serif logo positioned across the lower third.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Light Grey (60%)
Silver (20%)

Background

Grey Seamless

Context

Advertising Campaign