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Black and white portrait of a Black man in a knit sweater and silver cuffs looking at the camera for Ralph Lauren.

Ralph Lauren Purple Label Pre-Fall 2026 Ad Campaign 2026

About

A close-up black and white portrait featuring model Gideon Adeniyi for the Ralph Lauren Purple Label Pre-Fall 2026 advertising campaign, photographed by Tyler Mitchell. The subject leans forward with his arms crossed, gazing intensely into the camera lens. He wears a textured knit cardigan layered over a high-neck top, accented with ornate engraved silver cuffs and a leather strap bracelet on his wrist. The composition utilizes soft, balanced studio lighting against a clean, neutral seamless backdrop, with the white 'RALPH LAUREN' serif logo positioned across the lower third.

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Grey Seamless

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Advertising Campaign