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BrandRalph Lauren
ProjectPurple Label Pre-Fall 2026 Ad Campaign
Close-up portrait of a Black man wearing dark sunglasses, a printed silk scarf, and a light beige jacket against a seamless background.

Ralph Lauren Purple Label Pre-Fall 2026 Ad Campaign 2026

Associated creatives

Andrew Young
Andrew YoungCreative Director
Tyler Mitchell
Tyler MitchellPhotographer
Akbar Shamji
Akbar ShamjiModels
Gideon Adeniyi
Gideon AdeniyiModels
Kit Butler
Kit ButlerModels
Mathieu Simoneau
Mathieu SimoneauModels
Tom Stables
Tom StablesStylist
Akki Shirakawa
Akki ShirakawaHair
Caroline Moxley
Caroline MoxleyCasting Director

Tags

black man wearing sunglassesblack manman wearing sunglassessunglassestortoiseshell sunglassessilk scarfnavy blue silk scarfbeige jacketlight beige jacket

Description

This close-up portrait from the Ralph Lauren Purple Label Pre-Fall 2026 ad campaign was photographed by Tyler Mitchell, with creative direction by Andrew Young and styling by Tom Stables. The frame features a Black male model wearing dark tortoiseshell sunglasses, a patterned navy blue silk scarf with a pocket watch motif, and a light beige jacket. The lighting is clean and soft, accentuating the textures of the apparel against a neutral, seamless studio background. The bottom of the image features the clean typography of the brand name.

Style

Vertical, Commercial, Warm, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Beige (50%)

Background

White Seamless

Context

Advertising Campaign