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BrandPuma
Project'Speedcat' 2024 Ad Campaign
Close-up portrait of Rosé Park wearing a black helmet and black and white Puma athletic jersey against a dark background.

Puma 'Speedcat' 2024 Ad Campaign 2024

Associated creatives

Javier Castán
Javier CastánPhotographer
Rosé Park
Rosé ParkModel

Tags

rosé parkwoman wearing helmetblack motorcycle helmetpuma athletic jerseymotorcycle helmetathletic jerseyblack jerseypuma jerseywoman in helmetblonde womanblonde woman wearing helmet

Description

This portrait from the Puma Speedcat 2024 ad campaign features model Rosé Park captured in a dramatic close-up shot by photographer Javier Castán. She wears a black full-face motorcycle helmet inscribed with custom typography, paired with a black and white athletic jersey bearing the Puma logo. Her blonde braided hair frames her face as she gazes forward against a moody, dark background with low-key lighting that emphasizes the sleek lines of the helmet and sportswear.

Style

Vertical, Commercial, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Jet Black (60%)
Pure White (40%)

Background

Black Seamless

Context

Advertising Campaign