BrandPuma
Project'Speedcat' 2024 Ad Campaign

Puma 'Speedcat' 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This product still life image for the Puma Speedcat 2024 ad campaign features three pairs of low-profile suede sneakers arranged diagonally across a smooth studio floor. The sneakers appear in black, vibrant red, and soft pink, each detailed with contrasting white formstripes and gold Puma branding on the side. The lighting creates a soft gradient from bright white on the floor up to a deep black background, highlighting the sleek contours and textured suede surfaces of the footwear. Photographed by Javier Castán, the minimalist composition emphasises the iconic silhouette and rich colorway options of the collection.
Style
Vertical, Commercial, Clean, Minimalist
Industries
Footwear
Color
Jet Black (40%)
Crimson (30%)
Blush (30%)
Background
Grey Seamless
Context
Advertising Campaign
