Puma 'Speedcat' 2024 Ad Campaign 2024

Description

Model Rosé Park poses on the hood of a vintage light green car in an outdoor desert setting for Puma's 2024 Speedcat advertising campaign, photographed by Javier Castán. She wears a white and black Puma windbreaker, shorts, knee pads, and Puma sneakers while sitting beneath a prominent neon-lit arrow sign reading Speedcat. The scene is illuminated by natural daylight under a clear blue sky, with mountainous terrain visible in the background.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Sportswear

Color

Background

Desert

Context

Advertising Campaign