Puma 'Speedcat' 2024 Ad Campaign 2024

Description

This commercial campaign image for the Puma Speedcat 2024 ad campaign features model Rosé Park standing outdoors in a desert environment against a mountainous backdrop. She wears a silver Puma jacket with large branding, white knee sleeves with Puma logos, white socks, and black Puma sneakers, with a vintage car visible on the left side of the frame. The scene is captured under a clear blue sky with natural daylight illuminating the arid landscape and rocky terrain. The photograph was shot by photographer Javier Castán.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Desert

Context

Advertising Campaign