Puma Puma King 2025
Associated creatives
Tags
Description
This editorial portrait for the Puma King project captures a young man seated in the driver's seat of a car with the door open, looking outward. He wears a light-colored jacket over a pink collared shirt, dark blue denim jeans, and white sneakers. Photographed by Ewen Spencer with hair styling by Ryo Narushima and makeup by Grace Sinnott, the image employs natural lighting to highlight textures and tones. The composition focuses on the subject against the vehicle interior, creating a candid documentary feel.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Navy (50%)
Pure White (30%)
Camel (20%)
Background
Carpark
Context
Advertising Campaign